AI-powered ad operations for UK businesses
We use AI to take on the repetitive layer around paid advertising: Claude-written performance summaries, alerts when creative tires or spend drifts off plan, and leads checked, tagged and passed from the ad platform into your CRM or email platform. The ad platforms now handle most bidding, so the gains are in the inputs, the checks and the analysis.
Right fit when
- Ad spend is meaningful and the weekly reporting eats hours or gets skipped.
- Leads from ad forms are copied by hand, or arrive in your CRM late or incomplete.
- You only notice tired creative or runaway spend after the money has gone.
- You want someone to build the plumbing, not take over your ad account.
What is included
- AI-written reporting
- The numbers you review each week, pulled together on a schedule, with Claude writing a plain-English summary of what changed and what looks off, sent where you read it.
- Creative and spend alerts
- Flags when performance drops, creative looks worn out, or spend moves away from plan, with a short AI-written note on what changed, so you can act while it matters.
- AI-checked lead hand-off
- Leads from ad forms checked and tagged by Claude (missing details, obvious junk, which offer they came from), then routed into your CRM or email platform, with failures flagged instead of lost.
- Creative analysis
- AI reviews your existing ads and their results to show which messages, formats and angles are working, as input for whoever produces your creative.
- Conversion data checks
- Checks that the events and data feeding the platforms are still arriving, because automated bidding is only as good as its inputs.
- Approval before action
- Alerts and reports are read-only by default. Anything that would change a live budget or campaign is agreed with you first.
How it runs
Discovery call
Which accounts, which reports you rely on, and where leads go once they arrive.
Agree access and scope
Read access to what reporting needs, and written limits on anything that could change live spend.
Build and test
Reporting, alerts and lead hand-off built and checked against your real numbers.
Run monthly
An ongoing retainer to keep it accurate as accounts and campaigns change.
Background
- Built a Meta Lead Gen to ESP integration in-house.
- Built reporting automation for a UK e-commerce group, in a prior role.
- Set up agents and ads for Forma, a PR and communications agency.
Pricing
Retainer from £1,000 per month (indicative). It covers AI-written reporting, alerts and lead hand-off across your connected ad accounts, and does not include buying media or producing creative. Setup is scoped after a discovery call.
AI-Powered Ad Operations: common questions.
Spending on ads and drowning in reporting?
Book a free 30-minute call. Tell us how your ads and leads run today and we'll say what would be worth automating.
Book a Discovery CallOr email hello@automated-digital.com